Most marketing pages are anxious. They overlap sections, bleed gradients, and float every other element. Visitors leave fatigued without knowing why.
The tile rule
Stack full-bleed tiles. Alternate light and dark. Each tile claims one viewport. Centered headline, one tagline, two CTAs, a single visual. Repeat.
Why it works
- The reader gets a predictable pulse — light, dark, light, dark — so attention rests instead of working.
- Alternating canvas color does the dividing work, so you don't need decorative borders.
- Each tile gets its own claim. Nothing competes within a tile.
