Storefront rebuild that paid for itself in a quarter
Rebuilt headless storefront, lifted conversion 22%.
- Web
- UI / UX Design
- Next.js
- Shopify Hydrogen
- Sanity
- Vercel
August 10, 2025
The starting point
Vertex's Shopify theme had grown into a maze. PDP loaded in 6 seconds on 4G; merchandisers couldn't ship campaigns without engineering.
How we worked
We rebuilt the storefront as a headless Next.js app with Sanity-driven editorial — keeping Shopify as the commerce backbone.
We migrated all SKUs and content with zero downtime, behind a 2-week canary.
What changed
Conversion lifted 22% in the first 30 days — paying back the engagement in a quarter.
Merchandisers now ship landing pages without filing tickets.
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Have a similar project?
We've shipped this kind of work before — let's talk about how the lessons apply to yours.
Posted 2025-08-10 by Official Byte. Read more on case studies.